Depending on your target audience and your marketing abilities, this may be an important challenge to overcome. Accordingly, it's easy to forget about new domain extensions - and easy to get URLs wrong if they include them. Most of us with decades of experience navigating the web automatically assume that domains are going to end with something common like.

That can be a massive headache if you're trying to rank in local search results or if it's important that your website is associated with a specific country. Sometimes, domain extensions can imply your location in a different country. io ccTLD experienced significant outages due to improper payment to the Chagos Islands. Some TLDs are managed by different countries and different authorities, rendering you vulnerable to volatility and unexpected changes in some conditions. However, there are also some weaknesses, drawbacks and limitations to consider: Some unique domain hacks are ridiculously catchy and easy to market. If you engage your wit and get creative, you can use domain hacking to add more memorability to your website URL - and build a brand around it. If you can include your entire target keyword phrase across your URL, you'll be in a prime position to rank for that term more quickly (though, of course, you'll still need to invest in a robust SEO strategy to support that domain). Domain hacking is also useful for search engine optimization (SEO), especially if there are a handful of important keyword targets for which you're trying to optimize. Oftentimes, lesser known and lesser used ccTLDs are also less expensive, making them cheaper and easier to accumulate. com, you'll likely find some options that are thousands, or even millions of dollars to purchase - if they're up for sale at all. If you search for a common word with a common extension like. It's a small touch that can instantly differentiate you. Adding a rare or new extension to the end of your URL will make your website seem more original - and more appealing to people who haven't yet seen it. org extensions are well known and widely recognized, but they're also somewhat tired and stale. First, domain hacking provides you with a totally original domain name.

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